Join us for this upcoming webinar, delivered in collaboration with Tagmaster UK, exploring how Fife Council is transforming network management through innovative, data‑driven approaches to road condition monitoring and asset optimisation. Attendees will gain insight into the council’s real‑world implementation journey, the challenges faced, and the measurable improvements achieved. The session highlights practical lessons that other authorities can adopt to enhance efficiency, sustainability, and service delivery.
When: Thursday 17th September at 11:00am
Where: Teams Webinars
This webinar goes beyond theory and showcases a fully operational, real‑world case study from a UK local authority. Rather than discussing future possibilities, it demonstrates proven outcomes, practical workflows, and replicable methods that councils can adopt immediately. Attendees will hear directly from practitioners who have delivered tangible improvements using innovative technology and smarter operational processes.
What You Will Learn
- Clear understanding of how Fife Council implemented a modernised, data‑led approach to road network management.
- Practical insight into tools, processes, and decision‑making frameworks that improved efficiency and reduced operational costs.
- Lessons learned, challenges overcome, and actionable guidance that other authorities can apply to their own networks.
- Improved confidence in adopting new technologies and methodologies to enhance service delivery and sustainability.
- Awareness of measurable outcomes, such as improved asset condition visibility, better resource allocation, and enhanced reporting.
Meet Our Speakers
Mike Allum, UK Sales Manager – Infomobility at TagMaster UK
Mike is a sales and business development manager with experience in the intelligent transportation and traffic management sector. At TagMaster, his role focuses on developing long-term relationships and supporting the delivery of practical, data-driven solutions for transport and mobility projects.
Emma Gilmour, Lead Consultant (Transport Networks) at Fife Council
Emma is lead consultant for Transport Networks at Fife Council. She has 30 years transport planning experience in the public and private sectors and has previously supported the University of Aberdeen on the Programme Advisory Development Board for Transport & Intelligent Mobility. She has a key role in directing Transportation data systems and transport policy at Fife Council.
Michael Houghton, Transportation Officer at Fife Council
Michael is transportation officer at Fife Council and plays a key role in managing the Transportation data systems at Fife Council.
Who Should Attend
The webinar is aimed at transport and mobility professionals, including transport planners, transport engineers, active travel consultants, road maintenance managers and data specialists.

