Hill & Smith VRS has announced it will be rebranding as Brackmore, marking the next chapter in the company’s evolution while continuing its long-standing commitment to delivering market-leading vehicle restraint systems and road safety solutions.
The new name represents a natural evolution of the business, reflecting both its proud British engineering heritage and its ambitious vision for the future. Chosen to feel established, distinctive, and dependable from day one, Brackmore reflects the engineering excellence, reliability, and quality that have always been at the heart of the company.
The first part of the name, Brack, is inspired by the brackets and bracing that provide the structural strength and precision engineering required to reinforce infrastructure and perform under pressure. It reflects the core purpose of Brackmore’s products and the critical role they play in helping to keep people safe.
The second part, More, represents the company’s commitment to delivering more for its customers: more expertise, more capability, and more value. It also reflects the scale of the infrastructure networks it supports across the UK and the opportunities that lie ahead as it continues to grow and innovate.
Together, Brackmore is a practical, memorable name built on strong foundations. It serves as a new badge of trust for employees, customers, and partners, signalling a business that is engineered to endure and committed to supporting the construction and infrastructure industries for the long term.
To learn more about the rebrand and the company’s products and services, please visit Brackmore (formerly Hill & Smith VRS).
(Image – Brackmore (formerly Hill & Smith VRS)
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