The 2024 Strictly Highways event, hosted at the Winter Gardens in Blackpool, proved to be an engaging and impactful experience for both public sector attendees and private sector exhibitors. With an overwhelmingly positive response, the event showcased the high value it brings to professionals throughout the highways sector. The infographic below captures some of the key insights from this year’s event.
Highlights: Enhancing Knowledge, Networking, & Delivering Value
Strictly Highways attracted a broad range of public sector professionals and exhibiting organisations. Feedback highlighted the event’s role as an educational and collaborative platform whilst also delivering substantial value to exhibitors. Among those who responded:
- 98% of public sector attendees indicated they are likely to attend future events. 100% said they would recommend Strictly Highways to colleagues.
- 86% had the opportunity to meet with people or organisations who could support their highways maintenance and transport technology needs.
- 91% of exhibitors said they are likely to exhibit at future events.
- 80% of exhibitors generated leads or orders as a direct result of participating in the event. The value of leads/orders ranged from £30k to £10m.
- 91% of attendees were very satisfied or satisfied with the conference programme, and 94% were very satisfied or satisfied with the quality of the speakers.
- 100% of public sector attendees reported satisfaction with the venue.
- 72% of public sector attendees felt they gained valuable knowledge in specific subject areas, while 77% said they generated ideas to implement within their organisations.
- 72% of public sector attendees appreciated the chance to share experiences with peers in similar roles.
- Our team was pleased to receive a 95% satisfaction rate from exhibitors for the event’s organisation, reinforcing our commitment to delivering a well-coordinated and valuable experience.
With an overall satisfaction rating of 4.5 out of 5, it’s clear that Strictly Highways facilitated important connections and delivered substantial value to attendees and exhibitors.
We invited attendees to sum up their Strictly Highways experience in three words, and their responses are captured in the following word cloud. Words like “Engaging,” “Informative,” “Networking,” and “Inspiring” emerged as key themes, highlighting the event’s role in fostering meaningful connections and providing attendees with actionable insights.
Looking Ahead to Strictly Highways 2025
As we celebrate the success of this year’s event, we’re already looking forward to making next year’s Strictly Highways even better. Bookings for the 2025 event will soon be live, and we invite all interested parties to register their interest here to stay informed.