4 November 2021 | Innovation | BY: Luton Council

Luton council launch road safety campaign, slow down and save lives

Luton Council are urging drivers to drive safely and with thought for others road users, and reminding them to adhere to the speed limit and slow down, save lives.

The campaign has been launched in response to the increased volume of traffic on Luton’s roads following the lifting of Covid-19 restrictions, the clocks going back and as we head into winter.

Speeding one of the main contributors in collisions and one of the fatal four driving offences, which also include drink and drug driving, not wearing a seatbelt and driving whilst distracted.

This campaign aims to reduce the number of people who are killed or seriously injured on Luton’s roads.

Cllr Rob Roche, portfolio holder responsible for highways, said “Speed limits are there to protect the public and to assist traffic flow. Driving too fast or at an inappropriate speed for the road environment or conditions means that drivers have less time to react and near misses can easily turn into collisions, or worse.

Speeding kills – it is as simple as that. It is one of the four biggest dangers while driving and the difference of even just a few miles per hour can be the difference between life and death.”

This latest campaign is one of a number looking at road safety in the town, including think before you park, which encourages drivers to be considerate of school children and residents during school drop off and pick up times, and winter car safety.

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